Data-backed insights for established Indian businesses.
Search benchmarks, paid media analyses, and attribution case studies — written for marketing leads who need numbers, not narratives.
What established businesses are reading this month
Why most Indian businesses overpay for Google Ads — and how to fix it
An analysis of 40+ Google Ads accounts across Hyderabad and Mumbai reveals three structural errors that inflate cost-per-lead by 60–120%. Here is what the data shows and how to recalibrate.
Local pack rankings: what the 2024 data actually shows
The 12-point audit that reveals where revenue is leaking
Meta Ads attribution: tracking real leads, not clicks
Tracked 500 queries across six Indian cities. The ranking factors that moved in 2024 are not the ones most agencies are optimising for.
A structured diagnostic framework we apply before any engagement — and the six findings that appear in more than 70% of audits across mid-market accounts.
How to close the gap between reported Meta conversions and actual CRM entries — a practical attribution setup for Indian real estate and finance verticals.